Business and organizational leadership experience

Jen has a proven track record of leadership excellence, having successfully led world-class, multi-functional sales teams as the Director of Architectures and Strategy at Cisco Systems. She designed and launched a highly sought-after Leadership Development Program, boasting a two-year waiting list of nominated participants. The program achieved transformative outcomes, including significantly increased employee retention and the advancement of over 50% of graduates into higher-level leadership roles across the organization. Jen personally authored custom content and created a tailored coaching curriculum for the program’s two-year cycles, aligning it with both organizational goals and individual growth.

Prior to her role as Director of Architectures and Strategy, Jen became the first employee at Cisco to achieve a Six Sigma Black Belt Certification. She completed two high-impact projects that generated over $70 million in incremental revenue for U.S. Enterprise Sales. Her “Sales Model Acceleration Initiative” elevated Director-level coaching methodologies and set new standards for business-relevant selling. This initiative introduced tools such as a refined leadership expectations framework, high-performance leadership skill identification, an enhanced organizational feedback process, and a theater-wide training program that drove measurable results.

At Salesforce.com, Jen ranked in the top 10% of Principal Customer Success Managers, exceeding quota expectations and earning a spot in the prestigious Peak Performers Club. Earlier in her career at Xerox, she facilitated Global GM Planning Workshops, resulting in the creation of “Big Rock Projects” to tackle key business challenges across 146 countries. Jen led one of these initiatives, the global implementation of Salesforce.com, which earned her two distinguished awards: the Xerox Corporate Presidential Communication Award and the Global Strategy Contract Award.

Past corporate roles:

• Executive Leadership Coach, Cisco Systems
• Director, Sales Architectures & Strategy, Cisco Systems
• Change & Communication Manager, Cisco Systems
• Enterprise Field Sales Transformation Manger, Cisco Systems
• Principal Customer Success Manager, Salesforce.com
• Global Strategy Manager, Xerox Corporation
• Strategy Consultant, Publicis Communications, Romania
• Market Strategy Analyst, Corning Inc.

Coffee With Jen Rich

Some things to know about Jen Rich, that can come in handy next time you’re having a coffee together. 

Myers Briggs
INFP

Hobbies / Passions
Cycling, Yoga, Weight Lifting, Swimming, Rowing, Skiing, Interior Design, Gardening, Human Rights, Reproductive Rights, Active Local Politics

Fun Fact
Was a competive Triathlete for over 25 years

Super power
Resiliancy

Home life
Live in a 1860 Victorian with my two cats Rosie and Tulip

Favorite drink
Green Smoothie

Your advice
Commit to your evolution, invest in your potential, and embody your authentic presence. Lead with unwavering values and inspired vision. Honor each breakthrough and embrace the journey—this is the foundation of lasting impact.

Vision and Mission

Life is full of bold adventure and transformative challenges. How you navigate these challenges and pursue your dreams shapes your unique path and defines the legacy you create.

True success comes from aligning with your inner self—living with purpose, clarity, and unshakable confidence. To reach your highest potential, you must first discover who you truly are, what drives you, and what fulfills you. It’s about uncovering the essence of your leadership and connecting with the power within.

Every breakthrough starts with a desire, a question, a commitment, and, above all, action. But walking this path alone can make it hard to see the big picture—what’s working, what’s holding you back, and what needs to shift.

This is where the power of coaching comes in. With deep insight and an objective perspective, we uncover blind spots, challenge assumptions, and create powerful momentum. My role as a coach is to be your partner in this journey—giving you honest, unbiased feedback and supporting you as you become the best version of yourself.

Jen’s Vision is a world where leaders and changemakers step into their full potential, driven by purpose, resilience, and authenticity. Her Mission is to accelerate your self-discovery, guiding you to become the leader you were always meant to be and empowering you to make a transformational impact in everything you do.

Your future starts now—step into it with unshakable presence and conviction!

The Rich Approach

Success isn’t just about getting things done—it’s about finding the most effective path to extraordinary impact. Jen partners with clients to cut through the noise, identify what truly matters, and clear the way for transformational outcomes. With over three decades of experience in Global Fortune 500 corporations, she has honed the ability to build success layer by layer, crafting strategies that deliver both immediate wins and long-term results.

Jen’s coaching is intentional and results-driven . From the very first session, she focuses on what moves the needle, empowering clients to envision bold goals and align their actions with purpose. Her approach is dynamic and direct, designed to push past surface-level conversations and uncover deeper opportunities for growth.

Every coaching journey is customized, yet always purposeful. Together, you’ll work through a step-by-step process to navigate challenges, maximize strengths, and create sustainable momentum. Along the way, clients often discover they’ve not only achieved their goals but also evolved into confident, resilient leaders equipped to thrive in today’s mission-critical environments.